S06E04 Winning Strategies for Your Best End-of-Year Giving Yet with Russell Cooper

Modern Day Missionaries

In this episode, we explore a topic every missionary needs to know about—the incredible potential of end-of-year giving. We sit down with fundraising expert Russell Cooper to look at why December is such a big deal for missionaries and how they can make the most of it.
Did you know some missionaries raise up to 30% of their annual budget in just one month?
Russell's shares incredibly practical tips on how to get ready, communicate effectively, and make the most of your year-end efforts. He’ll cover everything from crafting the perfect letter to following up without overwhelming your supporters, and even how to create that sense of urgency—without sounding desperate. Whether you’re a seasoned missionary or just getting started, there’s a lot to take away from this episode to help you finish the year on a high note!
✍️ In this episode, you’ll learn:

1. Why December is such a big deal for nonprofit fundraising and how it can boost your financial support.
2. Simple tips to help you prepare and communicate better before year-end giving.
3. How to write a donation letter that really connects with your supporters.
4. Smart ways to follow up with donors that build urgency without feeling pushy.

💡 Questions to Ponder as You Listen:

1. What specific actions can I take this week to ensure I’m fully prepared for year-end giving and that my supporters feel appreciated?
2. How can I create a clear, actionable message that motivates donors to give without making them feel pressured?
3. What kinds of letters do I find compelling? What makes them connect with me? How could incorporate those element into a letter that would deepen my relationship with supporters and encourage them to give generously?
4. How can I plan my follow-up process to keep donors engaged and appreciated without overwhelming them?
   

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1. S06E04 Winning Strategies for Your Best End-of-Year Giving Yet with Russell Cooper (00:00:00)

2. Meet Russell Cooper (00:00:40)

3. The Importance of End-of-Year Giving (00:01:25)

4. Strategies for Effective Fundraising Appeals (00:03:06)

5. Crafting a Compelling Year-End Appeal (00:06:24)

6. Effective Communication Channels for Fundraising (00:12:30)

7. Personal Touches and Follow-Up Techniques (00:18:02)

8. Mindset Shifts and Overcoming Fundraising Challenges (00:26:30)

9. Final Tips and Resources for Missionaries (00:33:08)