Your MSP’s Video Background Influences Your Clients

MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !

In this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of webinars, online meetings, and support calls, fueled in part by the pandemic, businesses are navigating new challenges and opportunities.
One pressing question addressed is how managed service providers (MSPs) should present themselves on screen during these virtual interactions. Research suggests that while employees often opt for non-revealing backgrounds to convey competence, customers tend to respond positively to backgrounds that reveal personal elements, striking a balance between professionalism and approachability.
By humanising their backgrounds and incorporating personal touches, MSPs can foster rapport with clients while maintaining an image of competence and professionalism. Join us as we explore the nuances of virtual interactions and their impact on client relationships and business success.

Mike Knight MBA FCIM Director, MKLINK Ltd