Pride Month backlash: Bud Light and Target

Mintel Little Conversation

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.

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Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.