#96. Get That "One or Two Pint" Feeling with Impossibrew’s Social Blend

Mindful Drinking & Moderation in Midlife: Low No Drinker Podcast

Mark Wong joins me to share the journey behind Impossibrew, the functional beer brand that went from Dragon's Den rejection to securing six and then seven-figure crowdfunding.
I nosy my way into their proprietary "social blend" of plant-based ingredients designed to replicate that one-or-two-pint feeling without the alcohol, how they've iterated their recipes based on customer feedback, and why Mark believes that despite his immense success, there’s still a lot of work to be done.
0:00 Mark's Impossibrew Journey
7:18 Failure is not a reason to stop
11:49 The beers
19:08 What's in the Impossibrew 'Social Blend'
26:40 Crowdfunding success
29:19 The future of functional AF beer
37:31 Low & no in Japan
41:49 What's next for Impossibrew?
45:35 The BBQ-Q
IMPOSSIBREW.CO.UK // @IMPOSSIBREWBEER // LABS LOYALTY
WE ALSO TALK ABOUT:
Sierra Nevada Hop Water
BEST EPISODE TO CHECK OUT NEXT
#59 Plant-powered AF Brewing: On Beer

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บท

1. Mark's Impossibrew Journey (00:00:00)

2. Failure is not a reason to stop (00:07:55)

3. The beers (00:11:16)

4. What's in the Impossibrew 'Social Blend' (00:18:35)

5. Crowdfunding success (00:26:07)

6. The future of functional AF beer (00:28:46)

7. Low & no in Japan (00:35:59)

8. What's next for Impossibrew? (00:40:17)

9. The BBQ-Q (00:44:03)