Hook it, Book it, Cook it

Million Dollar Multi-Op

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Summary

In this episode, David Osborne discusses the concept of 'hook it, book it, cook it' as a way to simplify and improve your business. 'Hook it' refers to lead generation and marketing, 'book it' is about converting leads into paying customers, and 'cook it' is the delivery of the service. David emphasizes the importance of tracking data for each stage and provides tips on how to do so. He also highlights the need for a circular approach, where success in one stage leads to success in the others.

Key Takeaways

• The 'hook it, book it, cook it' framework simplifies your business into three main categories: lead generation, sales, and service delivery.
• Tracking data for each stage is crucial for understanding what's going well and what needs improvement in your business.
• A circular approach is key, as success in one stage leads to success in the others.
• Regularly tracking leads, bookings, and client satisfaction helps identify areas for growth and improvement.
• Being curious and proactive in finding new leads and improving your sales and service processes is essential for business success.