#2 - Interpersonal Last-Touch Certifications

Measured Direction Podcast

Episode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Last-touch Attribution (Thanks @petesena!) Google Analytics Certification and Product Updates (Thanks, @llfgn!) "Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!) Show links: Google Partners - Google Analytics Individual Qualification https://www.google.com/partners/#p_analyticscertification LunaMetrics Blog http://www.lunametrics.com/blog/ How Does Attribution Modeling work in Google Analytics? https://support.google.com/analytics/answer/1662518?hl=en http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !