Authenticity in Brand Marketing

MasterStroke with Monica Enand & Sejal Pietrzak

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Get ready to be amazed by the brilliance of a marketing genius!
Emma McIlroy, the founder of Wildfang, joins Monica and Sejal to share her incredible journey from Cambridge University to establishing Wildfang, a groundbreaking gender-fluid clothing brand. They discuss how her experiences at Nike and Barclays shaped her vision for Wildfang, a company dedicated to inclusivity and sustainability. They also highlight Wildfang’s impressive achievements, including raising over a million dollars for various charities and earning the climate-neutral certification.
In this episode, they delve into the intricacies of brand marketing and examine how brands can genuinely engage with the Queer community beyond one month a year.
The episode ends with an incredible story of joy: a story that earned Emma and everyone who answered her call a spot in the Guinness Book of World Records and raised over three hundred thousand dollars for the Trevor Project.

Georgianna Moreland - Executive Producer;
Matt Stoker & Georgianna Moreland - Editor

บท

1. Authenticity in Brand Marketing (00:00:00)

2. Wildfang's Sustainable Business Practices (00:00:03)

3. Starting and Growing a Mission-Based Business (00:04:09)

4. Brands, Gender, and Guinness Record (00:09:35)

5. Navigating Brand Values and Authenticity (00:22:52)