Why You Should Start Using An Editorial Calendar

Marketing Minutes with Miss Kemya

In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh.

Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Listen to today's episode to learn why it will make your content marketing efforts more effective. http://bit.ly/2gOgH2K