Building a High-level Creative Strategy Process Pt. 5
Manage episode 440722906 series 3463123
In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on ...
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