The Evolution of Digital Marketing in 2021

Market Like a Badass with Kristin McFarland

In our final episode of season one, you will hear about the evolution of digital marketing in 2021, what we have learned so far, and four ways to adapt your marketing strategy to compete in the ever changing digital marketing landscape.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The evolution of digital marketing this year
• [00:40] The digital revolution in 2021
• [01:12] Instagram is punishing users for posting photos only
• [02:01] Four ways to evolve your digital marketing strategy in 2021
• [02:08] Harness the power of video and leverage the pros to make a positive impression
• [02:42] Predictive analytics, machine learning, industry learning, or AI - whatever you want to call it, it helps you maintain your competitive advantage without a huge investment
• [04:16] Social Media changes we’ve monitored this year and how it impacts your business and marketing plans moving forward
• [05:17] Customer journey and the digitization of brand experiences
• [06:30] You must embrace the digital age to remain competitive
• [06:38] That’s a wrap for season one of Market Like a Badass
• [07:21] We are launching a beta marketing membership, a monthly membership with no contracts at a low monthly rate to give YOU access to marketing executives, free resources, templates, and badass business advice. Join the Market Like A Badass group to learn more.
• [07:54] We are coming back in the Fall so make sure you follow us on your favorite streaming platform and please follow us on social media to stay up to date with the launch of season 2.
• [08:04] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

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