EXPANSION COMING: Big 12 Commission Says Business is Open, Hungrier than Ever, Is ACC Poaching Next?

Locked On Big 12 | Daily College Football & Basketball Podcast

Brett Yormark, the Commissioner of the Big 12 Conference, has made it abundantly clear that the conference is not only focused on further expansion but is actively strategizing to secure its future as a powerhouse in college athletics. Since taking on the role, Yormark has emphasized the importance of broadening the conference's geographic footprint and enhancing its market presence. His vision for the Big 12 is one of dynamic growth and adaptability, ensuring the conference remains competitive and relevant in an ever-evolving sports landscape. This proactive approach involves identifying and targeting key universities that align with the Big 12's values of athletic excellence, academic integrity, and market potential. By expanding into new regions, the Big 12 aims to tap into larger television markets, increase its fan base, and secure more lucrative media rights deals, thereby boosting its overall revenue and financial stability. Yormark's expansion strategy is not just about adding more teams but also about enhancing the competitive balance and brand value of the conference. He understands that bringing in schools with strong athletic programs, particularly in football and basketball, will elevate the level of competition and attract top-tier talent. Furthermore, Yormark is keen on ensuring that any new additions align with the Big 12's commitment to academic excellence, thus maintaining the conference's reputation for producing well-rounded student-athletes. In this context, potential expansion targets include universities from major markets in the eastern and western United States, aiming to create a truly national conference. Under Yormark’s leadership, the Big 12 is also exploring innovative scheduling solutions and logistical strategies to accommodate the challenges of a geographically diverse membership. This includes considering regional scheduling pods and enhanced travel accommodations to minimize the strain on student-athletes. Yormark’s forward-thinking approach demonstrates a clear understanding that expansion is not just about growth in numbers but about strategic positioning and long-term sustainability. By focusing on thoughtful and deliberate expansion, Brett Yormark is positioning the Big 12 to thrive amidst the shifting tides of collegiate athletics, ensuring it remains a leading force in the industry for years to come. Support Us By Supporting Our Sponsors! GametimeDownload the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. FanDuelFanDuel, America’s Number One Sportsbook. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any winning GUARANTEED That’s A HUNDRED AND FIFTY BUCKS – with any winning FIVE DOLLAR BET! Visit FanDuel.com/LOCKEDON to get started. eBay MotorsFrom brakes to exhaust kits and beyond, eBay Motors has over 122 million parts to keep your ride-or-die alive. With all the parts you need at the prices you want, it’s easy to bring home that big win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://twitter.com/drakectoll Follow the show on Twitter: https://twitter.com/LOBig12