Is content still king?

Little Talks

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing content isn’t brand new, it’s remixed.

And if you’re worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you’re remastering old blog posts or getting casual with short-form video, there’s still plenty of room for creativity—and success—in today’s content landscape.

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