Allen Adamson | Transforming What People Do To Gain Market Advantage

Leadership Biz Cafe with Tanveer Naseer

What do Uber, Apple, Netflix, and AirBnB share in common in terms of the successes they’ve achieved? According to my guest in this episode of my Leadership Biz Cafe podcast, what these and other successful companies share in common is that they’re all experience disruptors.

And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor.

Allen Adamson is an expert in branding, experience creation, and innovation strategy. Over the course of his career, he’s worked as a marketing executive at Unilever, held senior management positions at iconic advertising firms, including Ogilvy & Mather and DMB&B, and has worked companies like Accenture, GE, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon.

He’s authored four books, and it’s his latest one, “Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy”, that I wanted to talk with Allen about.

Over the course of this episode, Allen and I discuss:

• What is experience innovation and moving past our assumptions of what our customers want.
• Why a singular focus is the critical key to creating a successful consumer experience.
• How to use our company’s strengths to meet the unique expectations of our customer base.
• What kind of partnerships with other companies you should consider to strengthen the consumer experience you can offer.
• Why getting closer to your customer is less about proximity and more about bringing more empathy to your consumer experience.

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