What is a Content Strategy?


Manage episode 321454379 series 2602548
โดย Jenny Melrose: Business Strategist และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

Having a content strategy is key to any successful business so how do we as bloggers and service providers create one and exactly what is a content strategy?
Your content strategy is the actual content, quality content, that you are putting out there, that is going to attract your ideal audience and keep them coming back to you continually.

They’re not one and done, they are actually coming back to you and relying upon you as the expert.

You’ve probably heard me say in multiple episodes that 2022 is all about being that expert, but in order to be seen that way you have to have quality content and part of that is in the strategy that you are going to continue with people along the way with your content.

That also comes into play with being able to offer them different opportunities to continue to work with you, to become more of a buy-in with your audience.
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