Why Every Tradeshow Attendee Should Make Time for Education ft. Penny Palmer

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The first half of Trade Show Season concludes with IJO Dallas, and Mike speaks with Penny Palmer, Director of Member Services at IJO, to talk about the new vendors that have been added, the highlights of the event location, and some of the exciting educational sessions that will be taking place! And if you've got children traveling with you, make sure you bring them to the show for the opportunity to help foster a future love of jewelry (and let them pick out a piece as well!).
Plus, we're learning about how IJO is leaning on the next generation of jewelers to inject fresh energy into the industry's future. Make sure you block off your calendars for the start of next year so you can attend IJO's second Next Gen Summit coming Early 2025.

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1. Why Every Tradeshow Attendee Should Make Time for Education ft. Penny Palmer (00:00:00)

2. IJO Dallas (00:00:01)

3. Jewelry Retailers and Market Trends (00:08:55)

4. Jewelry Industry Trends and IJO Dallas (00:16:28)

5. Importance of Next Generation Involvement (00:30:37)