Print Marketing Is Alive and Well

Imaging of Things

Welcome to another fantastic episode of Imaging Of Things, presented by EFI, the show that covers all things print, packaging, and beyond with our host Nick Benkovich! This week on the show we have a truly exciting guest from the UK, Lucy Swanston, the Managing Director of Nutshell Creative. Nutshell is one of the most recognizable and forward-thinking independent marketing agencies to work with brands from all around the world from Costa Coffee to the English Premier League. She is here today to tell us a little bit about the work she is doing with Nutshell and talk with us about how new advances in technology can impact businesses marketing efforts. Hear what the future holds for print communications and how Lucy is trying to engage the next generation of users and introduce them to the world of print. You’ll get to learn about how creating something tangible and physical can be just as powerful as something digital. Also, Nick and Lucy discuss where the need for print media comes from and touch on the question of digital marketers returning to the tried and true method of printed media for marketing. So what are you waiting for? Hit the play button and get comfortable, this is Imaging Of Things presented by EFI! And after the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint