Beneath the Bikinis: SI Swim

Hot Mess with Alix Earle

(VIDEO PODCAST AVAILABLE ON SPOTIFY AND YOUTUBE) This episode of Hot Mess is one of the most special yet. Alix gets asked to be on the inaugural digital cover of Sports Illustrated magazine — a huge dream of hers for a long time. As usual, she takes you behind the scenes and gives you the full unfiltered experience of the preparation and shoot. She also discusses her decision to refuse any retouching on her photos and what that meant to her and to the brand.

Alix vlogs the entire experience and even sits down with the editor in chief of Sports Illustrated Swim, MJ Day, to talk about the evolution of the brand and process of choosing their models. Alix even walks in the SI Swim fashion show during Miami Swim Week, and brings a few special guests with her out on the runway.

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