Guaranteed Ways to Make Your Hospitality Property Memorable | Ep. #275

Hospitality Property School

Standing out Post COVID-19 is going to be challenging.
Independent hotels, resorts, inns and bed & breakfasts will need to use different methods to make an impression on their guests and here are some methods for you to try.
What do I mean by memorable?
We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable breakfast. There is nothing wrong with this hospitality property and you feel satisfied paying.
You get what you paid for.
Does this make this hospitality property memorable?
I am sorry to tell you, nope!
Now, what I have just stated should be the minimum standards every property would strive for, understanding the fact that sometimes a good view might not be possible.
What can you do to go the extra step, to make your hospitality property memorable?
The possibilities are endless but let’s look at a few.
Start from when your guests arrive - make sure your hospitality property is inviting and to do this you need to look at your property from your guest’s perspective:
Is your entrance is well lit; with a welcoming, attractive company sign is posted.
Is it easy for your guests to park and get to the front door without getting soaked if it’s raining?
Is it easy to get luggage through the front door?
Are your guests welcomed with a smiling face and help if necessary?
Are your guests treated the way you would want your parents or grandparents to be treated?
Are there specialties in your region that could be unique to your hotel that guests can take home or share with others? e.g. fruits, maple sugar, woodcarvings, wine glasses with the properties name etched into them. These are items that could be available to sample or buy?
Ensure you have a simple and seamless registration system.
Tell an interesting story. What makes your hospitality property unique? Is there a historical or family store you can share? This can be done in the form of a small booklet or a postcard your guests can take with them.
Encourage your guests to send the photographs they have taken during their stay and if suitable, post them on your website's gallery.
Send personalized follow-up thank you cards a few days after your guest’s departure. I know this may seem like a lot of work but if you calculate the revenue from return business against the time it takes to write the cards, you will soon find that is more than worth it.
Continue watching or reading for more ways to make your hospitality property memorable...
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