Branding Strategy Cheat Sheet – Hotels-Resorts-Bed and Breakfasts | Ep. #274

Hospitality Property School

Have you ever landed on a hospitality property website and felt confused?
This terrible user experience is the result of a poor branding strategy.
There are things you can do so this doesn’t happen to your website and I’ll explain.
Why is branding strategy for your hospitality property important?
One of the easiest ways to build a relationship between your hospitality property and customer is with a convincing brand. But what does it take to create a brand that creates trust?
A hospitality property should be more than a place to sleep. A hospitality property is an integral factor of the travel experience, one that can make or break the entire trip. This is why your hospitality property must start sharing its unique experiences from the very beginning – way before the customer chooses your hospitality property and checks in.
You can do this by making branding a priority in your hospitality properties' marketing strategy. The key to branding is to have a very clear and distinctive selling proposition that will appeal to your target audience.
If potential guests only see that you're offering the same experiences as your competition, the only thing left to set you apart is price, which can be a risky precedent, as there’s always someone out there willing to undercut you.
Continue watching or reading and I'll tell you the benefits of appropriate branding...
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/branding-strategy-cheat-sheet-hotels-resorts-bed-and-breakfasts-ep-274
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