Leading growers Stefano Sogni of Zelari and Kyle Ross of Wyevale Nurseries on the Four Oaks Trade Show 2024

HortWeek Podcast

Four Oaks Trade Show is the UK’s leading international exhibition for the whole of commercial horticulture. From production to point-of-sale, the breadth of exhibits on display is the show’s strength, attracting a broad visitor base.

The event takes place on a 23-acre nursery site in Cheshire UK, close to the Jodrell Bank Radio Telescope, covering an area of 13,000m² under glass with additional outdoor areas. The 52nd show takes place this September 3rd & 4th and organisers urge potential exhibitors to contact them about space ASAP because they expect to sell out.

HortWeek editor Matt Appleby talks to Zelari Piante's Stefano Sogni and Wyevale Nurseries' Kyle Ross about the benefits of participating at the Four Oaks Trade Show, what exhibiting entails as an overseas exhibitor and a UK nursery, and their top tips for getting the most out of the show.

They give recommendations for logistics, marketing, restaurants (Stefano reveals he's a big fan of British food) and accommodation. Kyle tells a story about a top footballer he met at the show.

The nurserymen talk about their plans for Four Oaks 2024, to be held at Lower Withington, Cheshire on 3-4 September 2024. https://www.fouroaks-tradeshow.com/

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