165 – Journey-Based Marketing: A Bridge To CX

Healthcare Rap

Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement.

All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Connect with Matt Hummel on LinkedIn.
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.

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