166 – What’s Helping and Hurting Digital Health Adoption

Healthcare Rap

Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case.

All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Connect with Stefan Behrens on LinkedIn
• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung

---

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.