Why You Need Collective Story with Jeff Gomez

Grounded Content - content strategy, marketing, and content creation

Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), virtual productions (Pelotonia: Legends Live), and immersive experiences (Star Wars: Galaxy's Edge, Disney).

Story is everything. I invited Jeff Gomez on to talk about story, about brands, about culture hacking, and culture Jamming. This interview will help you think about how you develop effective story, but also the role that story plays in our culture and society.

Starlight Runner https://starlightrunner.com/

Iceberg Theory https://icebergtheory.co/

Jeff Gomez on Twitter https://twitter.com/Jeff_Gomez

Jeff's podcast The Cosmic Streetcorner https://podfollow.com/1603723198

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