132 - Empowering Women in Research with Michelle Andre & Jessica Sage from WIRe

Greenbook Podcast

In this inspiring episode of The Greenbook Podcast, host Karen Lynch chats with Michelle Andre, Managing Director, and Jessica Sage, Marketing Director, of WIRe (Women in Research). Michelle and Jessica share the impact of WIRe’s programs on advancing women’s careers within the market research industry, from global networking events to targeted mentorship programs.

They discuss their support for women through initiatives like WIRe Accelerate, WIRexec, and the 50/50 Initiative, which drives gender equality on industry stages. Whether you're an industry veteran or a newcomer, this episode offers valuable insights into creating supportive networks and fostering career growth.

In this episode, we’ll explore:

• WIRe’s Global Impact: How WIRe is expanding to cities worldwide, offering networking and career development resources.
• WIRe Accelerate: A program offering career-enhancing knowledge on everything from financial skills to leadership development.
• Mentorship Program: Matching women in research with mentors to provide guidance and boost career confidence.
• WIRexec and the 50/50 Initiative: Programs supporting senior-level women and promoting gender balance on industry stages.
• Importance of Male Allies: Encouraging gender inclusivity to foster more supportive environments for women in research.

Resources

WIRe Website

WIRe Accelerate Program

WIRexec Information

50/50 Initiative Details

Doing it Scared and the Meaning of Courage: Interview with Belinda Brown

You can reach out to Michelle on LinkedIn.

You can reach out to Jessica on LinkedIn.

Many thanks to Michelle Andre and Jessica Sage for joining the show. Thanks also to our production team and our editor at Big Bad Audio.