131 - How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry

Greenbook Podcast

In this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that’s reshaping the consumer insights industry.

Together, they dive into how PepsiCo and Zappi collaborated to transform the insights process, the evolution of their partnership, and how brands can leverage technology to gain deeper, faster consumer insights. Key takeaways include their lessons learned, the potential of AI in insights, and how to navigate the cultural change that’s essential for success in today’s market.

In this episode, we’ll explore:

• The launch of the Consumer Insights Revolution book and its immediate success.
• How PepsiCo partnered with Zappi to transform insights into a strategic, tech-enabled function.
• Why owning your data is the real competitive advantage in a world of AI and digitalization.
• Insights on navigating the challenges of integrating technology into global companies.
• The future of consumer insights, and how AI will reshape data-driven decision-making.

Resources:

Consumer Insights Revolution Book on Amazon

PepsiCo’s Website

Zappi’s Website

You can reach out to Stephan on LinkedIn.

You can reach out to Ryan on LinkedIn.

Many thanks to Stephan Gans and Ryan Barry for joining the show. Thanks also to our production team and our editor at Big Bad Audio.