Driving Sales through Content with Expert Insights from Marcus Sheridan, Owner of IMPACT

GLF Podcast

Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT

👉 Sasha and Marcus explore:

— The power of addressing customer concerns, fears, and issues through text and video content.

— How creating valuable content can lead to increased website traffic, phone calls, and revenue.

— The importance of lawyers becoming media companies and utilizing video content to stand out in the competitive legal industry.

— The impact of AI, such as ChatGPT, on the legal industry and the importance of creating authentic and valuable content to win clients' trust.

— The challenges of choosing the right attorney and the importance of building trust through effective communication and showcasing human qualities.

— The value of creating content consistently and being a part of the content creation process to ensure authenticity.

👉 Main takeaways from the episode:

— Creating engaging content that addresses common client questions and concerns through various formats like text and video can help build trust and generate more business leads.

— In the current digital landscape, law firms need to view themselves as media companies to expand their online presence and services in order to stay relevant and competitive.

— Potential clients will research firms online through websites before contacting them. Hence, the content and experience on a website are important for standing out from other options and orienting clients during the vetting process.

📰About Marcus Sheridan:

Marcus Sheridan is an internationally renowned keynote speaker known for his transformative business philosophies. In the late 2000s, he helped turn around a struggling pool business by developing its online presence and obsessively answering customer questions through blogs. This led him to advocate his "They Ask, You Answer" content marketing strategy.

His book of the same name has inspired thousands of entrepreneurs globally. With a gift for storytelling and a passion for helping others succeed, Sheridan speaks vividly about how focusing on customers and creating engaging content can boost any business. He continues disseminating his philosophies through presentations, writing, and his marketing agency IMPACT.

📞Connect with Marcus Sheridan:

• Website: https://www.impactplus.com/

• LinkedIn: https://www.linkedin.com/company/1210178

• Facebook: https://www.facebook.com/impactbnd

• Twitter: https://twitter.com/Impactbnd

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: [e-mail]

• Phone: [phone]

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/