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The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing. Your host, Sharon Berman, founded Berbay Marketing & Public Relations more than two decades ago. Since then, the firm has implemented programs for both plaintiff and defense firms across a range of practice areas and industries.
 
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
 
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
 
Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
 
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show series
 
Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy.โดย Spotlight Branding
 
Here are four easy things that attorneys can do in Google Ads to get more leads. Partner Network Strong Bid Wide Schedules and Locations Broad Keywords Contact Jason - https://lawfirmppc.com/
 
I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' pag…
 
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations. In this episode of the Law Firm Marketing Decod…
 
What you’ll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it’s a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation …
 
If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm.โดย Spotlight Branding
 
Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recomme…
 
People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute.โดย Spotlight Branding
 
We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter, LinkedIn, and YouTube channels, with the recording going up as a bonus Law Firm Marketing Minute soon after. On today's episode, we're talking about how to make your firm more inclusive for your employees.…
 
Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from …
 
A client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity. *** How's your law firm going? Download our fr…
 
What you’ll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should look at their policies with fresh eyes post-pandemic How firms can use technology to enhance communication When it makes sense for firms to use a hybrid work model, offer hoteling, or open smaller satellite office…
 
Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you.…
 
Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design…
 
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode.โดย Spotlight Branding
 
What you’ll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help people move up in their careers How to remove filler words from your writing Why proofreading is necessary, even if it’s not important to you personally Elizabeth’s top three tips for clearer writing About Elizabet…
 
Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm's efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant …
 
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode!โดย Spotlight Branding
 
Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your firm? Much like the information on your website should be client-centered, the des…
 
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode!โดย Spotlight Branding
 
This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it.โดย Spotlight Branding
 
Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary Vaynerchuk about content marketing, and we're sharing that conversation with you!โดย Spotlight Branding
 
We are excited to announce the launch of Spotlight Insider! This new, giant media section of our website is designed to be a resource for you to get marketing and business development tips and inspiration every day of the week. Listen to this week's episode to learn all about it, and head on over to www.spotlightinsider.com to check it out!…
 
The future of marketing IS content, and video is leading the way. This week, we're looking at how much opportunity lies in front of you with platforms like TikTok, Instagram Reels, and YouTube Shorts.โดย Spotlight Branding
 
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