พอดคาสท์ Law Firm Marketing ชั้นนำ (2022)

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The Law Firm Marketing Minute

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Don't Just Focus on Audience Growth - LFMM 421 8:16

10h ago8:16

8:16

Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy.โดย Spotlight Branding

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Law Firm PPC | A Weekly Law Firm Marketing Podcast

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023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads 25:15

4d ago25:15

25:15

Here are four easy things that attorneys can do in Google Ads to get more leads. Partner Network Strong Bid Wide Schedules and Locations Broad Keywords Contact Jason - https://lawfirmppc.com/

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Better Law Firm Marketing

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What if you HATE marketing? 4:21

6d ago4:21

4:21

I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' pag…

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Law Firm Marketing Decoded

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Your Website: How It Powers Your Law Firm's Growth 14:57

11d ago14:57

14:57

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations. In this episode of the Law Firm Marketing Decod…

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Law Firm Marketing Catalyst

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Episode 101: “Ready-Made Marketing” Takes the Headache Out of Small Business Marketing 27:27

14d ago27:27

27:27

What you’ll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it’s a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation …

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The Law Firm Marketing Minute

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"Marketing Doesn't Work" - LFMM 420 11:07

7d ago11:07

11:07

If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm.โดย Spotlight Branding

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The Law Firm Marketing Minute

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The Importance of Tech in Your Firm - LFMM 419 14:52

11d ago14:52

14:52

Our Thursday live stream rolls on as we discuss the benefits of embracing tech in your law firm!โดย Spotlight Branding

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Better Law Firm Marketing

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The smart way to convert more clients (Hint: it's email marketing) 9:47

13d ago9:47

9:47

Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recomme…

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The Law Firm Marketing Minute

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Your Experience Doesn't Matter! - LFMM 418 9:15

14d ago9:15

9:15

People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute.โดย Spotlight Branding

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The Law Firm Marketing Minute

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Inclusivity for Your Law Firm - LFMM 417 11:34

17d ago11:34

11:34

We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter, LinkedIn, and YouTube channels, with the recording going up as a bonus Law Firm Marketing Minute soon after. On today's episode, we're talking about how to make your firm more inclusive for your employees.…

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Law Firm Marketing Decoded

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Getting Your Website to the Top of Google 19:25

18d ago19:25

19:25

Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from …

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Better Law Firm Marketing

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How to market a new law firm 15:46

20d ago15:46

15:46

A client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity. *** How's your law firm going? Download our fr…

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The Law Firm Marketing Minute

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Your Marketing Should Repel People - LFMM 416 7:36

21d ago7:36

7:36

Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode!โดย Spotlight Branding

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Law Firm Marketing Catalyst

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Episode 100: Why Now Is the Perfect Time to Refresh Your Law Firm Policies with Marcia Watson Wasserman, Founder and President of Comprehensive Management Solutions 26:23

27d ago26:23

26:23

What you’ll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should look at their policies with fresh eyes post-pandemic How firms can use technology to enhance communication When it makes sense for firms to use a hybrid work model, offer hoteling, or open smaller satellite office…

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The Law Firm Marketing Minute

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Marketing 101 Part 4: Why Do You Even Need Marketing? - LFMM 415 7:28

28d ago7:28

7:28

Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you.…

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Law Firm Marketing Decoded

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The Pitfalls of Do-It-Yourself (DIY) Website Builders 25:42

1M ago25:42

25:42

Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design…

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The Law Firm Marketing Minute

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Marketing 101 Part 3: Lead Management - LFMM 414 9:32

1M ago9:32

9:32

Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode.โดย Spotlight Branding

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Law Firm Marketing Catalyst

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Episode 99: Become a Stronger Writer with Tips from an Expert Writing Coach, Elizabeth Danziger 24:00

1M ago24:00

24:00

What you’ll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help people move up in their careers How to remove filler words from your writing Why proofreading is necessary, even if it’s not important to you personally Elizabeth’s top three tips for clearer writing About Elizabet…

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The Law Firm Marketing Minute

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Marketing 101 Part 2: Leads - LFMM 413 9:20

1M ago9:20

9:20

While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode!โดย Spotlight Branding

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Law Firm Marketing Decoded

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How to Boost Efficiency at Your Law Firm 47:14

2M ago47:14

47:14

Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm's efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant …

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The Law Firm Marketing Minute

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Marketing 101 Part 1: The Different Types of Marketing Explained - LFMM 412 14:04

2M ago14:04

14:04

Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode!โดย Spotlight Branding

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The Law Firm Marketing Minute

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Marketing Makeover Takeaways - LFMM 411 9:26

2M ago9:26

9:26

We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we walked away just as inspired as our winner!โดย Spotlight Branding

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Law Firm Marketing Decoded

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Creating Law Firm Web Designs That Convert New Business 13:36

2M ago13:36

13:36

Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your firm? Much like the information on your website should be client-centered, the des…

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The Law Firm Marketing Minute

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What Is a "Proprietary Platform"? - LFMM 410 8:10

2M ago8:10

8:10

If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode!โดย Spotlight Branding

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The Law Firm Marketing Minute

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Just Ask! - LFMM 409 11:02

2M ago11:02

11:02

You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK!โดย Spotlight Branding

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The Law Firm Marketing Minute

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Thoughts from Our Chat with Gary Vaynerchuk - LFMM 408 14:11

3M ago14:11

14:11

This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it.โดย Spotlight Branding

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The Law Firm Marketing Minute

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A Quick Chat with Gary Vaynerchuk - LFMM 407 8:44

3M ago8:44

8:44

Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary Vaynerchuk about content marketing, and we're sharing that conversation with you!โดย Spotlight Branding

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The Law Firm Marketing Minute

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Spotlight Insider Is Live! - LFMM 406 5:52

3M ago5:52

5:52

We are excited to announce the launch of Spotlight Insider! This new, giant media section of our website is designed to be a resource for you to get marketing and business development tips and inspiration every day of the week. Listen to this week's episode to learn all about it, and head on over to www.spotlightinsider.com to check it out!…

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The Law Firm Marketing Minute

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A World of Opportunity Awaits - LFMM 405 13:59

3M ago13:59

13:59

The future of marketing IS content, and video is leading the way. This week, we're looking at how much opportunity lies in front of you with platforms like TikTok, Instagram Reels, and YouTube Shorts.โดย Spotlight Branding

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The Law Firm Marketing Minute

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Working with a Local Marketing Company - LFMM 404 12:12

4M ago12:12

12:12

Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week's episode!โดย Spotlight Branding

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The Law Firm Marketing Minute

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The Power of Evergreen Content - LFMM 403 7:03

4M ago7:03

7:03

Is your content evergreen? Can you go back to it months, even years, later and still get value from it? If not, it's time to re-examine your content strategy.โดย Spotlight Branding

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