Why Celebs Descended on an Event No One’s Heard of Before

GatherGeeks by BizBash: The Event Industry Podcast

Host: David Adler Guest: Chris Detert

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Chris Detert, chief communications officer for Influential, dubbed as the largest influencer marketing company in the world. The company recently wrapped work for Possible, a new marketing conference that brought brands and tech and media companies—plus big-name speakers like A-Rod, Elon Musk, and LL Cool J—to Miami last month. In this lively convo, Detert discusses Influential’s nail-biting approach to helping make this inaugural conference successful, curating celebrity speakers, how the company completed a big land grab for the upcoming Cannes Lions International Festival of Creativity by taking over Twitter Beach, and the promising future of AI.