Restaurant Marketing That Works: Matt Plapp of America's Best Restaurants

FULL COMP: The Voice of the Restaurant Industry Revolution

The future of restaurant marketing is the current state of marketing in every other industry: data. Marketing is no longer about compelling diners to come to our restaurants, it's about compelling them to give us their contact info so that we can start a conversation.

Today's marketing strategy is more about them than it us about us. Leading the charge into this brave new world is Matt Plapp, a seasoned marketer who's practicing what he preaches by offering more value than he's taking.

Today we discuss his most recent effort, the book Restaurant Marketing That Works, in which he lays out the strategies and tools he uses to help restaurants scale to massive proportions. By the end of today's conversation, you'll have the plan you need to market like the big guys do.

You can buy Matt's book "Restaurant Marketing That Works" on amazon today.

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