The Power of Targeted Demand Generation: Find Qualified Leads

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 The power of targeted demand generation 01:45 Lead generation vs demand generation 02:25 Data's Role in your campaign 03:45 Personalized engagement 04:10 Sales & Marketing alignment 04:40 Top 5 Metrics to keep an eye on 06:00 When to use targeted demand generation? 7:00 What kind of content should you produce on campaigns? 8:00 Example: Health Tech Space Company 10:40 Adapting your campaign to your target audience 13:30 Outro If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S