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Making the Digital Pivot: A New Era in Marketing
Manage episode 438418918 series 2107190
We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?
In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift.
We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve.
Learn more about that by tuning in!
Episode Highlights:
00:00 Podcast Intro
00:10 Episode Intro
00:30 Digital Transformation in Consumer Electronics
01:15 The Role of Traditional Marketing in a Digital World
02:45 Strategies for Effective Email and Social Media Marketing
04:10 Building Brand Identity Through Consistency
05:30 Adapting to Change: Lessons from the Automotive Aftermarket
07:00 Planning and Executing a Successful Content Strategy
08:45 The Future of Digital Marketing in Consumer Electronics
43 ตอน
Making the Digital Pivot: A New Era in Marketing
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
Manage episode 438418918 series 2107190
We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?
In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift.
We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve.
Learn more about that by tuning in!
Episode Highlights:
00:00 Podcast Intro
00:10 Episode Intro
00:30 Digital Transformation in Consumer Electronics
01:15 The Role of Traditional Marketing in a Digital World
02:45 Strategies for Effective Email and Social Media Marketing
04:10 Building Brand Identity Through Consistency
05:30 Adapting to Change: Lessons from the Automotive Aftermarket
07:00 Planning and Executing a Successful Content Strategy
08:45 The Future of Digital Marketing in Consumer Electronics
43 ตอน
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