Beyond “Near Me”: How Local SEO Helps Clients Find You

From Keywords to Connections

In this episode of From Keywords to Connections, Winnie and Mary sit down with Sterling, Simplified’s Technical SEO Guru, to demystify Local SEO and why it’s a game-changer for private practices and small businesses.

We break down what Local SEO really is, why it matters for helping professionals, and how it influences the way clients discover services in their community. From optimizing your Google Business Profile to handling reviews and creating location-focused content, this episode is packed with practical tips to help you strengthen your presence in local search results.

You’ll also learn about common mistakes to avoid, the latest changes in Local SEO (like AI and hyperlocal ranking signals), and strategies that balance visibility with authenticity. If you’ve ever wondered why your competitor shows up in Google’s map pack when you don’t, this conversation is for you.

Listen in and discover how Local SEO can make it easier for people in your area to find the support they need—at the exact moment they’re ready to take action.

#LocalSEO #SEOStrategy #PrivatePracticeMarketing #HelpingProfessionals #DigitalMarketingForTherapists #GoogleBusinessProfile #SEOtips #FromKeywordsToConnections

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1. Introduction to Local SEO Strategies (00:00:00)

2. Understanding Local SEO and it's Importance (00:01:50)

3. Core Components of Local SEO (00:03:22)

4. The Role of Google Business Profile (00:06:01)