the official business podcast Channel of BizReflections.ca
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Brenda Meller
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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Get the tips you need to succeed as a sports & recreation entrepreneur, manager or owner with The Small Business Tips Podcast, presented by Amilia. Each episode, host Matt Fish and a special guest break down how to you can scale and expand your business through growth hacks, digital marketing strategy and much more. For more ideas to help your organization grow, visit amilia.com
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The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners
Michelle DeNio | Business Strategist
Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights tha ...
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What if your business could not only survive the ups and downs of the market but actually thrive during uncertain times? What if, instead of constantly putting out fires, you had systems in place that let you step away—maybe even take a real vacation—knowing that everything was running smoothly in your absence? The Green Ledger - Tips for a Sustainable Small Business is the show where making money meets making a difference. This podcast is your guide to building a profitable, planet-friendly ...
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Join serial entrepreneur Sue Painter as she talks about leading your life and your business to success without overwhelm and burnout. Sue’s stories about the self-employed life give you marketing tips, sanity, and confidence. Find additional resources on her website at www.confidentmarketer.com
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Small Business Marketing Tips - The Audio Experience For Owners [Alexa Flash Briefing]
Angel Talamantes
This business flash briefing podcast will get you ready for your day in under two minutes bringing you value about marketing your small business!
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Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners
JennyB | Website Designer
JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, ...
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The Small Business Survival Series | Plus business and communications tips designed to help simplify your small business.
Trent Brinsley from Alltel Australia
Listen to the Alltel Australia Small Business Podcast series and learn from a successful entrepreneur who has grown his corporation from a family–run lounge room operation to a national telco. Alltel's General Manager, Trent Brinsley wants to help you: - get your business off the ground - lay the foundations for growth and expansion - gain an understanding of the tools you can utilise to build and retain a customer base Trent shares the lessons he's learnt from personal experiences over the ...
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Creating a brand is all in our hands, no matter what scale our business is, and to create a brand, we need to do something extra besides our competitors. A brand identity is similar to our personal identity, as everyone has their own unique identity with something special to offer. A brand designing company can help to achieve that target of making your company reflect as a brand.
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It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world ...
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Why More Time is Killing Your Productivity [Ep 321]
17:52
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17:52🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ______________________________________________________ If you’ve ever said, “I just need more time to get everything done”...this …
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What High-Converting Websites Don't Do [Ep 091]
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23:27Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results. YOU WILL LEARN: Why flashy animations can hurt conversions and what to use instead. The importance of making information easy to find wi…
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Beating Burnout: Why Feeling Good is Your Best Business Strategy with Candice Lazar - Ep 179
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40:30In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching. WATCH THE FULL INTERVIEW ON YOUTUBE Candice's FREE Kit on 5-Minute Breathing https://44breathwork.com/5-in-5 Other resources by Candice: https://www.abreathwelltaken.com/ We discuss the pr…
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Episode 7 - People First - Attracting and Keeping the Right Talent
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19:44What happens when your best people walk out the door? For many small businesses, it’s not just a staffing issue, it’s an operational crisis. Are you one of them? In this episode, I share Maria’s story, a bakery owner whose staffing changes triggered far more than a few job postings. Recipe failures, broken supplier relationships, and overwhelmed te…
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Stop Chasing Easy: What Business Growth Actually Looks Like [Ep. 320]
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21:40🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. __________________________________________________________ So many service providers are chasing easy, thinking it’ll all finally …
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Help Google Find Your Website (Website Audit) [Ep 090]
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16:19In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert! YOU WILL LEARN: Why an H1 tag is essential for every page and how to use it effectively. How to structure headlines and body text to guide…
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LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Ep 178
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18:52LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolu…
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Why Demand Avoidance Hits ADHD Entrepreneurs So Hard [Ep 319]
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21:03Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business. ____________________________________________ I…
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How to Recognize When Your Website Has Hidden Potential (Law Firm Case Study) [Ep 089]
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19:29Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you. YOU WILL LEARN: How to identify when your website no longer reflects …
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Self-Employed Success Strategies | VIP Office Hours - Ep 177
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1:01:40Self-Employed Success Strategies | VIP Office Hours Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey. This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, a…
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Episode 6 - Are Your Suppliers Helping or Hurting you?
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20:07Are Your Suppliers Helping or Hurting You? Your business depends on other businesses, but do you really know if your suppliers are supporting your goals… or quietly undermining them? In this episode, I share the story of a bakery owner blindsided by a last-minute supplier collapse, just as her busiest season was kicking off. And then I zoom out to …
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Sales, Visibility, & Operation: Seasons in Business [Ep. 318]
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24:19Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business. ______________________________________________…
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Website Design is Like Interior Design (But For Your Business Soul) [Ep 088]
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21:17Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality. In this episode, we explore how website design, like interior design, brings your business "soul" to life and why crea…
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Giving Back is Good for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen - Ep 176
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39:42The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepren…
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3 Common Sales Mistakes That Give Your Clients an Easy Out [Ep. 317]
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27:19Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business. ______________________________________________…
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AI Tools Transforming My Website Design Business This Summer [Ep 087]
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19:53I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away. YOU WILL LEARN: How AI tools like Claude and ChatGPT can help with conte…
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Should You Write a Book? with Marjorie Turner Hollman - Ep 175
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45:19This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. W…
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How to Prioritize Your Ideas for Next Level Business Growth [Ep. 316]
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21:30Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business. ______________________________________________…
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Is Your Website Confusing? A Simple Test to Find Out [Ep 086]
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14:16Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step. YOU WILL LEARN: Why complex navigation can make visit…
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LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser - Ep 174
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16:59LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious i…
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How to Grow When You Don’t Know What You Need Next [Ep. 315]
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28:46🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _______________________________________________________ Join the Focused Visionary Accelerator today (FVA)! FVA is your go to prog…
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"Mediating" Your Website's User Experience for Better Conversions (Website Audit) [Ep 085]
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22:07In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement tha…
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LinkedIn Questions & Answers: Reach, Frequency & More! - Ep 173
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19:56LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. I also introduce a…
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Stop Chasing New Clients: How to Boost Profits with Client Retention [Ep 314]
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29:12🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ____________________________________________ Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you …
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Website Lessons from a Romance Author That Work for Any Small Business [Ep 084]
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21:10Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you. YOU WILL LEARN: Why the homepage hero section is the most important part of your we…
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My Process for Marketing Events - Behind the Scenes Tips - Ep 172
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17:51In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' I enjoy planning and hosting these events to support others who are self-employed. Detailed discussions include the lineup of speakers, promotional strateg…
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Episode 5 - Digital Door Locks - Keeping Your Business Safe Online
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25:30You lock your front door at night, but is your business data just as protected? In this episode, I share why cybersecurity is a sustainability and business resilience issue every small business owner needs to take seriously. Through real-life stories I walk you through the six most common cyber threats and five essential “digital door locks” you ca…
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Planning for Fall During Summer's Slower Days [ Ep 313]
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20:44🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ______________________________________________________________ Summer often means slower sales and distracted clients for service …
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The 5-Minute Summer Website Challenge That Sets You Up for Fall Success [Ep 083]
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13:25In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance. YOU WILL LEARN: How to refresh your homepage with the “three-second test” for clarity and engagement…
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Office Hours: Promoting Your Business at Events and Naming Strategies - Ep 171
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1:08:56In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. We also delve into the importance of choosing a business name that …
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Surviving Q2: The Roller Coaster Continues! [Ep 312]
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25:50🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ________________________________________________ If you're a service provider, coach, consultant, freelancer, or creative running …
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Make Your Website's About Page Personal Without Oversharing [Ep 082]
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15:25We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients. YOU WILL LEARN: Why the About page is one of the most visited pages on your website. How to balance being personab…
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Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide Ep 170
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13:57Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your fir…
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Episode 4 - What Matters Most - Choosing the Right Priorities for Your Business
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18:07How to focus your time, energy, and resources where it counts most - for your business and for the world around you. 💡 In This Episode: ... I introduce a powerful concept called double materiality - a simple, strategic way to set your business priorities by looking at what affects your business, and what your business affects. We’ll explore: The di…
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3 things that actually grow your business (and what’s just a distraction)[Ep. 311]
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20:38🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _____________________________________________________________ Feeling like your business is just a tangled web of chaos? Well, let…
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Website Errors Most Business Owners Never Discover Until It's Too Late [Ep 081]
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16:23Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them. YOU WILL LEARN: The impact of broken contact forms and booking systems on client acquisition. Tips for ensuring time zone accuracy in scheduling systems. Strategies for identifying and fixing…
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How to Confidently SHIFT from Corporate to Solopreneur - Ep 169
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34:25In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advic…
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Need Cash Fast? Here’s How to Use Back Pocket Offers! [Ep. 310]
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25:35🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ Today, we're diving into the magic of back pocket offers...cash injectio…
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I Know My Website Needs An Overhaul —Your Step-By-Step Action Plan [Ep 080]
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20:56Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection. YOU WILL LEARN: Signs that your website may need an overhaul, like outd…
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Episode 3 - What Could Go Wrong? A Simple Guide to Risk Management
13:47
13:47
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13:47This won't come as a surprise to you - something always goes a little sideways when you run a business. But that doesn’t mean you have to stay in reaction mode. In this episode of The Green Ledger, we take a big step toward building true business resilience by breaking down risk management into a simple, 3-step framework made for small businesses (…
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Zoom Tips for Self-Employed Introverts - Ep 168
14:48
14:48
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14:48In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. Full event details / playbacks at https://www.mellermarketing.com/introvertshift Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice sp…
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Why Clients Aren't Falling Into Your Lap [Ep 309]
22:09
22:09
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22:09🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ____________________________________________________ If you're struggling to land clients, it's not because you're bad at what you…
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Which Website Builder Wins For Small Business — Wix or WordPress? [Ep 079]
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25:15
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25:15In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions. If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you v…
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Considering Self-Employment? Here's What You Need to Know About Setting PRICES $$$ Ep 167
1:06:24
1:06:24
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1:06:24In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment. Watch it on YouTube: https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1 Highlights include discussions about setting your prices, when to raise them, and knowing…
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Why Strategy Isn’t the Answer (If You’re Not Thinking Strategically)[Ep. 308]
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27:16
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27:16You heard it first!! Back Pocket Insights is now LIVE! 🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _______________________________________________________ Let’s get down to t…
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WordPress or Squarespace — Which Website Platform Works Best for Your Small Business [Ep 078]
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36:35
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36:35In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success. YOU WILL LEARN: The types of businesses best…
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New Month, LinkedIn Page Invite Credits Reset - Ep 166
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14:18
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14:18What are page invitation credits on LinkedIn? How do I grow my company page followers on LinkedIn? When should I invite my connections to follow my company page? In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn. Starting with the basics, I guide you throug…
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Welcome to The Green Ledger - Tips for a Sustainable Small Business What if your business could do more than just survive uncertainty - what if it could thrive because of it? In this opening episode, I share the real story behind why I started this podcast and how I came to believe that sustainability is not just a feel-good add-on; it’s a smart bu…
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Episode 2 - Be Ready, Stay Open - The Power of Business Continuity Planning
23:04
23:04
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23:04When disaster strikes, will your business be ready - or scrambling? Wildfires, tariffs, equipment failures, a sick employee, even a lost shipment - small businesses face disruptions all the time. But here’s the thing: most don’t have a real plan to deal with them. In this episode of The Green Ledger: Tips for a Sustainable Small Business, we’re dig…
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Why can't I add a website link to my LinkedIn profile? How do I add a website link to the top of my LinkedIn profile? Why can't I edit a website link in my LinkedIn profile? Did LinkedIn remove the website link feature? Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know! LinkedIn…
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