Are Paid Ad's or SEO Better for Helping Professionals?

From Keywords to Connections

Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or.

We’ll simplify digital marketing jargon and explain:

• What SEO is (and how it builds long-term visibility)
• What paid ads are (and why they deliver quick results)
• How each method shows up on platforms like Google, Facebook, and Instagram
• When to use one vs. the other—or both

💡 Whether you’re a trauma therapist, speech pathologist, coach, or other helping professional, this episode gives you the insight to:

• Build a strategy based on your current goals and budget
• Avoid keyword cannibalization (a common mistake that wastes money)
• Use SEO and ads together in a smart, synergistic way

Plus, I share real-world examples, practical tips for beginners, and encouragement for those who feel overwhelmed by digital marketing.

Key takeaway?
👉 Think of SEO as your engine and ads as the fuel. Done right, they can work together to create sustainable, strategic growth.

🔗 Tune in now and let’s simplify your marketing—one episode at a time.
#FromKeywordsToConnections #HelpingProfessionals #SEOvsAds #PrivatePracticeMarketing

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