Brands in progress: Has Purpose served its purpose?

Fresh Meet

The flood of ‘purpose-led marketing’ has seen it lose its meaning, and businesses wade into issues beyond their remit - neglecting their real ethical responsibilities. So what now for purpose?

Joining Manifest's Chief Design Officer, Martin Farrar-Smith are Copywriter & Author Nick Asbury whose latest book, The Road to Hell argues that purposeful business results in bad marketing; Gemma Ballinger, Managing Director of Studio Output who build brands and digital experiences full of character, difference and purpose; and from Manifest, we have Creative Director Daisy Phillips and Founder & CEO Alex Myers who believe purpose-led marketing is over and are on a mission to inspire an era of ‘progress-driven marketing’.