#26 What I have learned in the first 25 episodes of Frenemies

Frenemies - Where Sales and Marketing Talk

By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies.
The topics discussed in this episode:

1. Why Sales & Marketing alignment is important
   1. Spending budgets more effectively
   2. Team & employee motivation
   3. Achieving business goals
2. The 4 building blocks of Sales & Marketing alignment
   1. Communication
   2. Understanding
   3. Standardization
   4. Planning
3. What Julia has personally learned through Frenemies

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