Floral Design with Alyssa Lytle

Flower Friends

In the Season 1 finale of Flower Friends, Sarah sits down with Alyssa Lytle, whose floral design business Color Theory Design Co. and educational platform Flowering Minds have been hugely inspirational (14:35). Sarah asks how Alyssa got her start in the flower world, how she decided to start her own business, and what it was like to move that business to a new city (twice). This lived experience is pivotal to what Alyssa teaches on Flowering Minds, which covers how she creates florals, but also delves deeply into how she has established a profitable business. In our convo, Alyssa touches on something so important about her desire to start her own business - taking on projects that make sense financially and creatively for her life and her business, connecting with her ideal clients, and building space for family and the important moments in life. She discusses the importance of creating a portfolio in one clear voice - your voice - to attract the projects and clients that you want. A consistent portfolio also builds trust in communicating what your vision is and trust in what your clients will receive, which ultimately leads to more creative freedom and less micromanaging from clients. Sarah also asks about Alyssa’s favorite flowers to work with and where she draws inspiration. See her beautiful work on Instagram (@colortheorydesign.co, @floweringminds.education).

In the intro, Sarah mentions some of the things she’s working on in terms of sustainability on the floristry side of her business (0:59) and asks the flower fact trivia question (14:12). Hear the answer at the end (57:22). Sarah is also looking for feedback on a few things: (1) What are you doing to be more sustainable in your garden or floral business? (2) Do you have ideas for how to better communicate with the Flower Friends community for Season 2 (like a forum or platform)? (3) What guests would you like on the pod for Season 2, and what topics do you want to hear about? Please send responses on Instagram (@flowerfriendspodcast) or by email ([e-mail])!

Thanks so much for listening to our first season of the podcast, and we’ll be back in a few weeks to kick off Season 2!

Subscribe to the Flower Friends pod wherever you get your podcasts, and follow along on Instagram at @flowerfriendspodcast, and with Sarah at @growgirlseattle. Thank you, flower friends!