246. Dane McCarthy, Founder of The Athletic Clubs

Fitt Insider

Today, I’m joined by Dane McCarthy, founder of The Athletic Clubs.

Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.

In this episode, we dive deeper into the chain’s uniquely communal approach.

We also cover:

• Creating community • Optimizing for member retention • Scaling the business with intention

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The Athletic Club’s Website: https://www.the-athleticclubs.com/

The Athletic Club’s IG: https://www.instagram.com/the.athleticclubs/

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Chapters: (00:00) Introduction (02:00) Building the Athletic Clubs (03:36) Creating a supportive fitness community using squads (04:56) Going from an idea to a sustainable business (08:04) Best practices for building fitness squads (14:17) Scaling the business intentionally (23:40) Marketing strategies (31:12) Future roadmap (33:35) Conclusion