237. Sami Inkinen, Founder & CEO of Virta Health

Fitt Insider

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health.

Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.

In this episode, we talk about unwinding the metabolic health crisis.

We also cover:

• The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods

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Virta Health’s Website: https://www.virtahealth.com/ Virta Health’s YouTube: https://www.youtube.com/virtahealth

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Chapters: (00:00) Introduction (02:01) The ineffectiveness of current diabetes treatment (04:30) Addressing the underlying drivers of diabetes (06:53) Sami’s journey to founding Virta Health (12:47) Virta’s nutritional based approach to solving diabetes (16:24) Operationalizing nutrition therapy (18:26) Business model and sales process (23:01) Incentives and misaligned healthcare (28:08) Default food environment and metabolic health (34:36) The impact of GLP-1 drugs on Virta’s business (40:04) The need for a holistic approach to obesity (41:29) Conclusion