Co.JP and Global Sneaker Culture

Fire Footwear: Sneakers Talk (with Matt Frates)

Co.JP, or Concept Japan, has played a pivotal role in shaping international sneaker culture over the last two decades, a fact that many sneaker enthusiasts may overlook today. Host Matt dives into the history and significance of Co.JP, highlighting how its exclusivity and innovative designs contributed to the global sneaker phenomenon.

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