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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Manage episode 451826070 series 2500111
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia.
Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%.
Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.
Tune in to learn how accessible design can drive revenue growth and customer satisfaction.
Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U
163 ตอน
Manage episode 451826070 series 2500111
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia.
Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%.
Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.
Tune in to learn how accessible design can drive revenue growth and customer satisfaction.
Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U
163 ตอน
ทุกตอน
×1 #160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia 27:11
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1 #156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38
1 #153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45
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1 #151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer 33:00
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