EP33: Strategies to Successfully Pivot Your Business

Fidelity P.O.W.E.R. Plug Podcast for Women in Business

The COVID-19 crisis took us all by surprise. Small business owners have had to come up with real solutions for keeping themselves afloat, maintaining and assisting their current client base, and adjusting to non-traditional working conditions. The shifts and pivots made now will certainly impact a company’s future. And now that ‘business as usual' doesn't exist, how do women in business use this opportunity to change their perspective and pivot to profit?

In this episode of the P.O.W.E.R. Plug podcast, host Mary Foley, speaks with four powerful women in New Orleans who are pivoting their business and making it work.

Dr. Tammy Lewis Wilborn is the owner of Wilborn Clinical Services LLC, a multi-service practice that provides counseling workshops, consultation, and wellness coaching.

Norma Jean McClain is the CEO of TekChix, a specialized IT staffing and consulting firm.

Mindy Nuñez Airhart is the CEO and President of Southern Services and Equipment Company, specializing in metal fabrication, structural steel erection, and precision CNC Machining.

Natalie Barranco is co-founder and partner of Prime Business Advisory Solutions, a firm providing business consulting services specializing in finance, accounting, risk management, internal control processes, marketing, and operations.

Listen and Learn:

• Before and after examples of how to pivot a business during a crisis
• How to adjust a business model to meet a client’s needs
• Leaning on technology to provide a sense of connection to customers
• Working from home with children
• The importance of focusing on strong client relationships
• Embracing a change in perspective
• Finding a balance between helping and cash flow
• Things to avoid when it comes to things you can’t control
• How to use this time to be proactive in business

Wilborn Clinical Services

TekChix

Southern Services & Equipment Company

Prime Business Advisory Solutions