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Lemon. Lessons on right-brained creative development
Manage episode 312918974 series 3252679
เนื้อหาจัดทำโดย James McKinven and System1 Research เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก James McKinven and System1 Research หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Chapter four of Lemon "How the advertising brain turned sour: Creativity and Company Culture"
Orlando is joined in this episode by Sarah Carter, co-author of How Not to Plan, with Les Binet, and Global Planning Partner at Adam&EveDDB. In chapter four of Lemon, Orlando talks about a cultural change that’s taken place in the last 15 years that is responsible for a flattening, abstraction and devitalisation of advertising. The instincts that lie behind standardisation, centralisation and specialisation are the same instincts – or ways of attending to the world – that are responsible for this flattening in style.
Lemon offers not just a diagnosis, but a cure – and points towards a creative style that does work. What can we learn about creative development from those who have created great work?
Sarah was lucky enough to work with one of the great creative directors – John Webster – and has written a brilliant book about him (John Webster, The Earth People’s Ad Man). Sarah has also written articles about him and his working style.
You can learn more about Lemon here, where you can also pick up a copy of the book.
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