#9 - The Vital Role of Storytelling in Sports

FASTer with Amagi

Stuart McLean, founder and CEO of Fast Studios, charts the journey of crafting engaging content and driving brand engagement at scale. He explains how Fast Studios builds streaming TV brands that deliver a dynamic mix of live gameplay, highlight-based programming, and story-driven narratives. McLean underscores the vital role of storytelling in sports and advocates for expanding coverage of women's sports. He showcases the success of the Women's Sports Network and details partnerships with Team USA and the US Olympic and Paralympic Committee. McLean emphasizes the growing shift toward streaming and spotlights the unique opportunities for brands to connect directly with consumers through compelling content.

00:00 Introduction and Background

04:08 Building Streaming TV Brands

08:31 Empowering Women's Sports

15:03 Partnering with Athletes and Sports Organizations

23:46 The Challenges of Programmatic Advertising

37:32 Coverage of the Olympics and Team USA

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Produced by Next Chapter Podcasts

Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com