#8 - Unlocking the European CTV Market with Sarah Lewis

FASTer with Amagi

What do rescuing a two-legged dog from Lebanon and redefining Europe's CTV landscape have in common? Everything, if you’re Sarah Lewis. On today’s episode, we chart Sarah's remarkable journey and explore the future of ad-supported streaming in Europe.

00:00 Introduction to Sarah Lewis and Her Journey

03:05 The Role of Advertising in Public Broadcasting

06:00 Nonprofit Advertising and Its Unique Challenges

09:01 Programmatic 101

11:58 The State of CTV in Europe

14:46 The Impact of Free Content on CTV Growth

17:47 Live Sports in European Streaming

23:22 Navigating Regulatory Frameworks in Europe

34:05 The Impact of AI on Advertising and Content Creation

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Produced by Next Chapter Podcasts

Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com