Perceptions Around Instagram

Fail Like An Artist

This week we are chatting about perceptions. Phoebe recently reached a milestone and tipped over 100,000 Instagram followers, so we chat about how this came about after a long time little growth. We discuss how this number is a bit like being ‘rich in Monopoly’ and doesn’t mean instant sales or success. We delve into how it is impossible to predict when a reel will go viral, and also how follower count can impact people’s expectations and perceptions. We both have different ways of communicating using Instagram, but the one key similarity is that we never stray from being ourselves - sharing in a way that comes most naturally to us - and we both agree that using it to keep an up-to-date portfolio of work and building a genuine connection with your audience is far more important than follower count number. We also talk about what to do when you feel like there’s “no point” in posting because of the algorithm, and what holds artists (ourselves included) back from posting, such as worrying about how others perceive you and your art.

We hope you found this week’s episode interesting, please let us know your thoughts and any questions it raised.

PG & JB

Find Julie here: www.juliebattisti.com , @juliebattisti & Julie’s newsletter

Find Phoebe here: www.phoebegander.com , @phoebeganderart & Phoebe’s newsletter:

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