UNLEASHING YOUTUBE’S POTENTIAL: AN INSIDERS GUIDE TO BUILDING A SUCCESSFUL CHANNEL FOR YOUR BUSINESS OR BRAND w JENNIFER FANNING

Empower Thyself with Hannah Garner

Did you know that YouTube is more than just entertainment? It's a potent tool for business growth! In our conversation with seasoned YouTube coach and channel manager, Jennifer, we uncover the rich potential of YouTube for brand growth in our heavily digitised world. We delve into the reality of YouTube's effectiveness, discuss the impact of its new offerings like YouTube Shorts and the podcast feature, and explore the significance of showcasing authenticity on this platform. Tune in to hear Jennifer's personal journey into YouTube and understand why audiences appreciate the real person behind a brand.
What if you could confidently step in front of the camera and create engaging videos that resonate with your audience? Jennifer brings some fantastic tips and insights to the table. We weave through practical advice on improving comfort levels and boosting confidence on camera - a vital aspect of using YouTube effectively. Learn how to prepare for a video, practice effectively, and leverage Instagram stories to enhance your brand presence. We also discuss strategies for attracting audiences through multi-dimensional content, structuring videos, and the importance of feedback and editing for improving content quality.
But, creating engaging videos is just one piece of the puzzle. Building a successful YouTube channel requires a well-thought-out plan, good lighting, audio quality, and of course, practice. Jennifer shares her expertise on how to optimise videos for broader reach by using thumbnails, titles, keywords, and repurposing long-form content. We emphasise the importance of consistency and setting content goals to shape your success. Listen as Jennifer shares her experience with going live on YouTube and advocates the power of visual elements in creating compelling content. Join us in this jam-packed episode as we map out the path to leveraging YouTube for business/ brand growth.
CONNECT HERE
HG IG: https://www.instagram.com/hannahkategarner/?hl=en
JEN:
IG handle: https://www.instagram.com/thejenniferfanning/
LinkedIn: https://www.linkedin.com/in/thejenniferfanning/
Youtube: https://www.youtube.com/channel/UCCPI9aox6AY9OHyY3Mpw0DQ

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1. Utilizing YouTube for Business Growth (00:00:00)

2. Camera Tips for Starting and Improving (00:09:06)

3. Creating Engaging Videos for Your Audience (00:18:15)

4. Build a Successful YouTube Channel (00:23:59)

5. YouTube Strategy and Content Optimization (00:38:02)

6. Build YouTube Channel With Consistency (00:48:27)

7. Visual Elements in Podcasts and YouTube (00:59:54)

8. Connecting and Sharing Energy With Jennifer (01:04:27)