How to Navigate SEO and Online Reputation Management with Gerry White

Embracing Marketing Mistakes

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Mind The Business: Small Business Success Stories

1
Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

24 วันที่แล้ว28:24

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

ประมาณหนึ่งปีที่แล้ว 1:03:20

MP3•หน้าโฮมของตอน

What topic would you like us to cover next?

Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an industry-leading strategist, Gerry's stories will not only entertain but educate you on the nuances of an effective digital presence.
Diving headfirst into the world of online reputation management, we unpack strategies that can make or break a brand's online image. Gerry illuminates the significance of SEO, digital PR, and responsive customer feedback loops and the team discuss a cruise line company as a shocking case study.
You'll learn how Mirador's innovative practices encourage positive customer interactions, and the clever use of tools to manage reviews and foster growth. Plus, we don't shy away from the darker side of SEO, discussing the ethical quandaries faced in the industry and sharing a few laughs over some digital marketing blunders that remind us to stay humble.
This conversation then takes a technical twist as we tackle how AI is revolutionizing content generation and the importance of maintaining a human touch amidst the rise of algorithms. Gerry imparts his wisdom on protecting your brand from the perils of negative SEO tactics and the importance of meticulous audience research for effective marketing. So, buckle up for a ride through the highs and lows of digital marketing, replete with anecdotal gold and strategies that will arm you for success in the digital arena.

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

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บท

1. How to Navigate SEO and Online Reputation Management with Gerry White (00:00:00)

2. Marketing Mishaps and SEO Insights (00:00:04)

3. Effective Online Reputation Management Strategies (00:04:21)

4. State of SEO and Link Building (00:13:11)

5. The Impact of AI on SEO (00:18:58)

6. Ethics in PR and SEO (00:30:34)

7. SEO and Website Mishaps (00:36:03)

8. Negative SEO and Technical Strategies (00:44:29)

9. SEO Mistakes and Audience Research (00:49:39)

74 ตอน

#Business #Marketing #Prohibition PR #MBA #Entrepreneur #marketingforbusiness #marketingforstartups #marketingforentrepreneurs #marketingfails #marketingfuckups #Contentmarketing #Socialmediamarketing #marketingmishaps #Marketingstrategy #Marketingexpert #Publicrelations #Socialmediastrategy

Embracing Marketing Mistakes

How to Navigate SEO and Online Reputation Management with Gerry White

Embracing Marketing Mistakes

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

What topic would you like us to cover next?

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

บท

1. How to Navigate SEO and Online Reputation Management with Gerry White (00:00:00)

2. Marketing Mishaps and SEO Insights (00:00:04)

3. Effective Online Reputation Management Strategies (00:04:21)

4. State of SEO and Link Building (00:13:11)

5. The Impact of AI on SEO (00:18:58)

6. Ethics in PR and SEO (00:30:34)

7. SEO and Website Mishaps (00:36:03)

8. Negative SEO and Technical Strategies (00:44:29)

9. SEO Mistakes and Audience Research (00:49:39)

74 ตอน

ทุกตอน

Embracing Marketing Mistakes

1
YouTube Dominance: Why Most Brands Fail at Video Marketing 1:01:30

6 วันที่แล้ว1:01:30

1:01:30

What topic would you like us to cover next? YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in the US, it’s now watched more on televisions than computers, marking a major shift in how audiences engage with digital content. Yet despite this growth, many marketers still don’t truly understand how to make the platform work for them. In this sharp and practical conversation with Ballint Kistoth from Voxtr, we dig into why 99% of YouTube channels never make it past five videos, usually because creators give up too early. Ballint breaks down what it really takes to build a successful channel, starting with the essentials: a compelling hook, thumbnail, and title – all of which need to be nailed before you even hit record. For brands serious about using YouTube properly, understanding audience behaviour is crucial. We explore the niches with the highest ad revenue (finance tops the list at $60–$80 per thousand views) and why your audience’s age, location and intent can make or break your monetisation strategy. You’ll also learn why your videos should be at least eight minutes long, and how to structure them to keep viewers watching until the end. Ballint also challenges the common myth that short-form content viewers will naturally become long-form viewers, a false assumption that’s led many marketing strategies astray. Whether you’re building a new channel or trying to revive a dormant one, this episode gives you a clear, no-nonsense approach to making YouTube content that attracts, engages, and converts. Stop guessing – and start getting results. Listen now. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
How to turn passionate fans into your most powerful marketing channel, with Paul Archer 52:49

11 วันที่แล้ว52:49

52:49

What topic would you like us to cover next? Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand? In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer trust in brands is plummeting - but our natural faith in our friends and family remains strong. Paul's argument is that brands need an advocacy programme to succeed. Unlike traditional influencer marketing, which he describes as paying people to "pretend to like your brand", true advocacy taps into the enthusiasm of genuine fans who already love what you do. The key? Having a clear purpose that makes it easier for consumers to understand and align with the experience you're creating. Want to find out how to truly tap into the power of word-of-mouth marketing? Learn everything you need to get started, including the five-stage process brands follow to build genuine, authentic brand advocacy programmes. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business and creative journey, I share new things I've discovered, mistakes I've made, and tons of valuable marketing tips! Follow Chris Norton: X TikTok LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok YouTube Request a Guest To Come On The Podcast: 🎙️ Share your own marketing journey on our pod! 🌟 Click HERE to share your details on why you would be a brilliant guest and join the conversation. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss 1:04:00

19 วันที่แล้ว1:04:00

1:04:00

What topic would you like us to cover next? Yep, Astonish cleaning products really started out in a shed in Leeds… In this episode, we go behind the scenes of cleaning brand, Astonish, with owner and CEO Howard Moss, to learn about the one-man business that has transformed over 50 years into an international success, distributing to more than 30 countries worldwide. From Howard’s father attending agricultural shows across the UK with a simple cleaning product, to an unexpected opportunity over the pond that led to the ‘Astonish’ name itself, the origin story is nothing short of inspirational. It’s a real display of entrepreneurial spirit and of not staying down when you’re knocked. Howard has a refreshing philosophy of not over-analysing everything – something that extends to the brand’s marketing strategy and is exemplified by its brilliant Wimbledon sponsorship tactic. We discuss this, the importance of influencer marketing, and everything the brand has learned over an incredibly interesting history. It’s a masterclass in how entrepreneurial thinking and a genuine commitment to product quality can disrupt an industry, and a candid conversation into sustainable growth and authentic brand building. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
Crisis Control 2025: What to Do When It All Goes Wrong 1:01:38

26 วันที่แล้ว1:01:38

1:01:38

What topic would you like us to cover next? It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be done when the heat is high, the pressure is on, and it feels like your back’s against the wall because of one type of disaster or another. We discuss the types of crises businesses can face, from data breaches to PR disasters, and unpack real examples and the lessons learned – like Boeing’s operational blunders and Bud Light’s marketing missteps. We cover the importance of real-time monitoring, empathy-driven communication, and planning (planning, planning), and how these strategies can even turn a crisis into an opportunity. The key takeaway? Every crisis is manageable as long as there’s a robust plan in place to mitigate damage and retain brand trust. As the overly-quoted (but absolutely accurate when it comes to a crisis) idiom goes: "fail to prepare, prepare to fail"! Don’t treat a crisis as an ‘if’, but rather as a ‘when’ – and learn everything you need to prepare like a pro in this episode. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
Why Comms Teams Are Wasting £10K a Month (And How to Fix It) 54:19

5 weeksที่แล้ว54:19

54:19

What topic would you like us to cover next? AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings. But does that mean the role of PR professionals is at risk? We look into how AI is being used to save time, improve efficiency, and even uncover insights that us marketing professionals might miss. Jono shares the smartest ways to integrate AI into PR work, the biggest mistakes people make when trying to automate, and why some tasks still need a human touch. Plus, he reveals the Google Ads blunder that got his client de-platformed. If you’ve ever wondered what AI really means for the future of PR—and how to use it to your advantage—this episode is a must-listen. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
The Powerful Role of Psychology in Business and Marketing with Abby Dixon 53:53

6 weeksที่แล้ว53:53

53:53

What topic would you like us to cover next? Abigail Dixon, the brilliant mind behind the Whole Marketer, shares her inspiring journey from working at Burger King to hosting a podcast with over 130 episodes. Have you ever wondered how aligning personal values like connection, growth, and generosity with your career could transform your professional life? Abigail reveals her passion for psychology and business and how these elements fuelled her career and podcast during the pandemic, aiming to show diverse perspectives into her work. Feeling overwhelmed in your marketing career? We've got strategies to help you regain control and find fulfilment by understanding your motivations and setting priorities. Abigail discus with us the common stressors in marketing, the immense emotional energy required to align stakeholders, and the highs and lows marketers face. Learn how to navigate these challenges and why support and alignment are crucial for a rewarding career. Marketing is no longer just a supporting role; it's a strategic business pillar. Abigail discusses how marketing professionals have evolved over the last 25 years, becoming integral to business strategy. Gain insight into the significance of engaging training sessions and crafting award-winning entries, while exploring the nostalgic evolution of communication technology in the workplace. This episode promises rich insights for marketers eager to enhance their careers and demonstrate their value in today's fast-paced business environment. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
How to Avoid the Dirty Tricks from the Media with Helen Nugent 51:29

7 weeksที่แล้ว51:29

51:29

What topic would you like us to cover next? Award-winning journalist Helen Nugent, renowned for her 27-year career across multiple media channels, joins us to breakdown the world of journalism and media training. Discover how seasoned journalists carve out the perfect soundbite and why media training is essential for brand representatives. Helen shares captivating stories from her time at The Times and her interactions with high-profile figures like Richard Branson, offering a unique glimpse into the personalities behind the headlines. We explore the intricate relationship between journalists and brands, emphasising the importance of clarity to avoid misquotations or embarrassing situations. From the "rabbit punch" to the "Columbo question," Helen unveils strategies journalists use to draw out valuable information. Prepare yourself with practical advice for handling interviews, ensuring your message is delivered accurately and effectively. Finally, we examine the subtleties of on-camera presence and how to avoid common interview blunders. Helen offers insights into the art of reframing negative language, the power of humour in handling personal questions, and optimising body language. With anecdotes that highlight both interview wins and mishaps, this episode equips you with the confidence and skills to face the media spotlight without missing a beat. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
Why Your PR ROI is Failing – And How to Fix It 55:53

8 weeksที่แล้ว55:53

55:53

What topic would you like us to cover next? Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter marketers are doing instead. Learn how to prove PR’s impact in a way that actually matters to decision-makers, secure more budget, and align your efforts with real business results. If you’re tired of guesswork and want to track PR the right way, this ROI episode is a must-listen! Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets 59:11

9 weeksที่แล้ว59:11

59:11

What topic would you like us to cover next? Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance of authenticity and community in successful marketing. This episode explores her strategies for rebranding Leeds Building Society and building trust in a competitive and regulated environment. • Discussion on Nikki's career transitions across industries • Insights on effective branding and community engagement • The importance of authenticity in marketing leadership • How regulatory constraints shape marketing strategies in finance • The role of trust in maintaining customer relationships Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt 48:37

10 weeksที่แล้ว48:37

48:37

What topic would you like us to cover next? What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe , they’re all part of a journey filled with creative risks, quirky mistakes, and invaluable marketing lessons. In this episode of Embracing Marketing Mistakes , Mark shares the story of his viral billboard campaign that turned a bold idea into global headlines. With appearances on BBC, This Morning , and even Jimmy Fallon, Mark explains how he used humour, creativity, and a bit of luck to make the stunt a massive PR win. Mark also shares his entrepreneurial side hustles, from his misstep selling England car flags to building an e-commerce Christmas tree business. Each miscalculation taught him valuable lessons in branding, targeting, and navigating unexpected challenges—insights he now uses to teach marketers how to stand out in the crowded digital landscape. This episode goes beyond the usual PR chatter and explores the real-world impact of risk-taking and out-of-the-box thinking. For marketers looking to learn practical, no-nonsense strategies, Mark shares his favourite quick and “lazy” ways to secure coverage, along with actionable advice on crafting campaigns that capture attention. Packed with humour, real-world anecdotes, and expert tips, this episode will leave you inspired to embrace your own marketing experiments—mistakes and all. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand 1:01:51

11 weeksที่แล้ว1:01:51

1:01:51

What topic would you like us to cover next? Explore the power of podcasting, we discuss why it has become essential in today's marketing world for brands to maximise engagement and ROI. With practical insights and case studies, we reveal how to expose common challenges while crafting a successful podcast. • Understanding the importance of podcasting for modern marketing • Crafting a podcast that resonates with your audience • Effective storytelling and production quality as key components • The three-stage process: strategy, production, and amplification • Real-life examples of successful branded podcasts • Overcoming misconceptions and challenges in podcasting • The potential for community building and brand authority through podcasts Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
How Gap Leveraged TikTok Trends for a Bold Fashion Move 21:21

12 weeksที่แล้ว21:21

21:21

What topic would you like us to cover next? What happens when a legacy brand like Gap teams up with a TikTok star to redefine fashion trends? Senior account manager Sinead Morrissey joins us to share how Julia Huynh's quest for the ultimate "hoodie that hoodies" sparked a groundbreaking collaboration with Gap. This episode looks at the creative process behind Julia's design journey, offering a fresh perspective on influencer marketing and the power of authentic engagement in the digital age. We explore how Gap's innovative approach — involving Julia in the design process — not only tapped into TikTok trends but also set a new standard for brand-influencer partnerships. Discover how social listening and community engagement can transform marketing strategies for legacy brands. Sinead offers insights into the evolution of influencer culture, reflecting on lessons learned from past collaborations and the immense potential of the creator economy. Join us to understand how listening to your audience and collaborating with digital influencers can lead to relevance and relatability in today's fast-paced social media landscape. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
Failing Forward: Brian Keane’s Road From Broke to Bestseller 54:11

17 weeksที่แล้ว54:11

54:11

What topic would you like us to cover next? In this episode of Embracing Marketing Mistakes , we sit down with Brian Keane, bestselling author of The Fitness Mindset and Rewire Your Mindset . Brian opens up about his journey from struggling as a personal trainer — living paycheck to paycheck and actually digging for a bus fare in his sofa cushions — to building a thriving fitness empire and inspiring thousands through his books, podcasts, and coaching. Discover how Brian transformed his mistakes into stepping stones, including the hard lessons of running a business, overcoming self-doubt, and learning to embrace failure as feedback. From practical tips on building resilience and personal branding to the raw truth about setbacks, Brian’s story offers powerful takeaways for marketers and entrepreneurs alike. Explore the art of handling negativity and building resilience in the business world whilst Brian's insights into managing negative feedback and reframing challenges highlight the importance of seeing failure as valuable feedback rather than a final outcome. Drawing lessons from Brian's personal business missteps and triumphs, we dive into the balance of leveraging social media for growth and maintaining sanity online and equipping you with the strategies to overcome obstacles and thrive in both personal and professional pursuits. Get ready for a conversation packed with inspiration, authenticity, and actionable insights that will help you turn failures into opportunities. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
The Report That Scared CMOs: AI, Backlash, and Budget Squeezes 54:06

18 weeksที่แล้ว54:06

54:06

What topic would you like us to cover next? Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern marketing in our latest episode as we look at a brand new comprehensive report on CMOs. We invited Robin onto the show so you could gain real insight from their inaugural "Voice of the CMO Report" which questioned more than 500 CMOs. The report looks at tackling AI's role in crafting hyper-personalised campaigns while maintaining authenticity. With a keen focus on the challenges of managing brand backlash amidst evolving ESG expectations, Robin underscores the importance of balancing creativity with data to navigate today’s marketing landscape. We explore the gruelling landscape of modern marketing strategies where social listening tools become pivotal in understanding ever-changing customer needs, particularly in B2B sectors. From the rise of podcasts as essential engagement tools to the struggles of CMOs juggling increased demands with shrinking budgets, this episode covers it all. Discover how innovative approaches like outsourcing talent to cost-efficient regions align time zones without compromising quality, offering a lifeline to budget-strapped marketing departments. We cap off the discussion with a candid look at workplace fails and the lessons they offer. From email mishaps to the nuances of maintaining statistical robustness in research, the episode is rich in relatable anecdotes and practical advice. Robin shares exciting future possibilities, like blending natural and synthetic audiences in marketing events, hinting at the technologically innovative road ahead. Buckle up for an episode that promises to enlighten you with its blend of expert insights and real-world experiences. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

Embracing Marketing Mistakes

1
Unlocking 40% Profit Margins: The Secret to Agency Pricing Success 57:49

19 weeksที่แล้ว57:49

57:49

What topic would you like us to cover next? Unlock the secrets to charging what your agency is truly worth with insights from Crispin Manners, CEO of Onvert and former chairman of the PRCA. We explore how agencies can move beyond outdated pricing models by embracing value-based strategies. Crispin shares his journey and experiences, from pioneering roles in the PR industry to growing Kaizo, a tech-focused PR agency that thrived during the tech boom. Discover how focusing on outcomes rather than outputs can elevate your agency's perceived value and profitability. Learn how to overcome common challenges faced by agencies, such as undervaluing services and competing against lower-priced competitors. Crispin provides real-world examples and strategies for demonstrating measurable impact, ensuring your agency stands out in the crowded marketplace. We also discuss the concept of the "hamster wheel of growth," sharing tips on how to scale effectively without sacrificing quality or losing sight of your business goals. By understanding key growth thresholds and maintaining structured processes, agencies can thrive sustainably. Gain clarity on aligning personal and organisational purposes to develop better decision-making and business strategies. Crispin emphasises the importance of understanding the 'why' behind agency goals to attract the right clients and maintain value. Whether it's rethinking growth strategies or interviewing client CEOs for deeper insights, this episode offers a wealth of knowledge for agency owners aiming for long-term success and meaningful outcomes. Join us and transform how you articulate your agency's worth in today's competitive landscape. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…