How to Avoid the Dirty Tricks from the Media with Helen Nugent

Embracing Marketing Mistakes

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Award-winning journalist Helen Nugent, renowned for her 27-year career across multiple media channels, joins us to breakdown the world of journalism and media training. Discover how seasoned journalists carve out the perfect soundbite and why media training is essential for brand representatives. Helen shares captivating stories from her time at The Times and her interactions with high-profile figures like Richard Branson, offering a unique glimpse into the personalities behind the headlines.
We explore the intricate relationship between journalists and brands, emphasising the importance of clarity to avoid misquotations or embarrassing situations. From the "rabbit punch" to the "Columbo question," Helen unveils strategies journalists use to draw out valuable information. Prepare yourself with practical advice for handling interviews, ensuring your message is delivered accurately and effectively.
Finally, we examine the subtleties of on-camera presence and how to avoid common interview blunders. Helen offers insights into the art of reframing negative language, the power of humour in handling personal questions, and optimising body language. With anecdotes that highlight both interview wins and mishaps, this episode equips you with the confidence and skills to face the media spotlight without missing a beat.

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บท

1. The Art of Media Training (00:00:00)

2. Navigating Media Interviews With Journalists (00:11:22)

3. Navigating Journalistic Techniques in Interviews (00:21:47)

4. Mastering Media Interviews and on-Camera Presence (00:34:19)

5. Avoiding Common Mistakes in Media Interviews (00:42:57)

6. Contact Information for Helen Nugent (00:49:33)