How to Pick a Name for an eCommerce Business: 12 Best Practices

Email Einstein Ingenious eCommerce Email Marketing by Flowium

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.
Watch the full episode!

You’ll Learn

• The story behind Flowium’s brand name
• The first thing to consider when picking a name for your business
• Domain value: Andriy and Vira’s insights on pricing
• Best advice on validating your brand name
• Amazon’s original name and why Bezos discarded it
• The technical advice for choosing a strong brand name
• One thing to consider if you want to go international
• 3 techniques for crafting stand-out brand names
• Trademark and why it’s crucial to register your brand
• 4 key resources for choosing a brand name + a walkthrough on how to use them

All mentioned resources are here!

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1. How to Pick a Name for an eCommerce Business: 12 Best Practices (00:00:00)

2. Picking a Business Name (00:00:18)

3. Choosing a Memorable Company Name (00:14:20)

4. Importance of Trademarks and Naming Resources (00:29:49)

5. Techniques for Creating a Business Name (00:39:17)

6. Skincare Brand Name Contest (00:54:10)